Launching an e-commerce platform
Unifour Food Service
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Unifour is a Melbourne-based corporate foodservice company that delivers kitchen, pantry, beverage and washroom supplies directly to Melbourne and Sydney businesses.
Under the guidance of new owners, Unifour recognised that new entrants into the category like Coles and Woolworths with a robust online e-commerce facility were capturing their long-term and loyal customer base. To address this challenge, they prioritised the launch of a greatly improved e-commerce platform. To coincide with the launch, they briefed us to develop an ‘always on’ digital campaign to present the brand in a new and engaging way.
With a limited budget and only existing imagery to work with, we found a simple play on words to raise the profile of Unifour as a brand – “Unifour your office”.
The simplicity of the message struck a chord, helping to deliver a steady flow of new visitors to the new e-commerce platform.