Creating behavioural change in the workplace
The Healthy Snack
The Fruit Box Group is one of Australia’s most successful and high-profile business-to-business companies. In 20 years, it has grown from a small Melbourne-based fruit delivery business to now be Australia’s only truly national fruit and milk delivery company, making over 10,000 deliveries a week.
The start of a new year sees a significant spike in sales in business-to-business fruit deliveries. Staff return to work in January and February from Summer holidays and are looking for a healthy option in workplace eating as they try to maintain their health-focused new year’s resolutions.
We developed a bright and colourful range of simple illustrations to visualise the idea of replacing unhealthy snacks with much healthier fruit options.
The three different illustrations were used to great effect across a range of different media, including DM, social and website, significantly improving on previous campaign activity.
Direct mail piece