It’s been a great start to 2019 here at Leap Agency with exciting new retirement and aged care advertising for Aveo. As a long-term client and one of Australia’s leading providers, we at Leap Agency feel passionate about their category. We also understand that nearly 4 million Australians will soon need retirement and aged care solutions. In fact, by 2050 nearly 4 million Australians will be over 65.
So that makes ‘now’ the right time for us all to be thinking about what will become a defining issue of our times – how do we give people the care and respect they deserve as they age? Already, over 15,000 older Australians call Aveo home. And with nearly 1,500 new residents joining every year, our job was to simply show people why they choose life in an Aveo community.
This new work celebrates a simple insight – life’s better when you’re surrounded by smiling faces. It invites you to discover just how vibrant and welcoming living with Aveo can be. So we decided that the best way to get this across was simple – we’d use real residents in the work, not professional talent. That’s why the work has warmth and charm, because everyone can relate to the idea of people getting together to share good times. This is the story of real people. Real people who are happy to tell the world that they love where they live. It may be true that retirement living may not be everyone’s cup of tea, but for those who enjoy making new friends and exploring new possibilities, it’s pretty good.