For the 3rd year in a row, we’re excited to announce we’re a winner in the Asia Pacific Stevie Awards for 2019. This year we picked up a Bronze statue in the Innovation in Cross Media Marketing category for Snow Victoria. Client Services Director Robert Knights couldn’t be more thrilled. He’s off to Singapore in late May to attend the ceremony and renew friendships made after last year’s win. “It’s a great honour for the agency to have the hard work recognised and a testament to a great client”, says Robert.
Snow Victoria is a partnership representing the Alpine region of Victoria and includes the resorts Mount Buller, Mount Hotham, Falls Creek, Mount Buffalo, Lake Mountain, Mount Baw Baw and Mount Donna Buang.
The work celebrates the simple strategic insight that ‘Nothing feels like Snow’. Our cross media marketing campaign invites families to rediscover that unique feeling of experiencing snow for the first time. Leave behind the city traffic and the everyday and make new memories in a landscape that is always vibrant and new.
Over the history of Leap Agency we’ve had a wealth of experience in Tourism Marketing. Our experience covers well-loved destinations like Sovereign Hill, the Murray region around Albury/Wodonga and the Swan Valley in Western Australia. Leap Agency was also proud to work on an initiative to reposition the nation’s capital, Canberra as a destination at the heart and soul of the Australian experience.