Increasing sales in B2B
The Fruit Box Group is one of Australia’s most successful and high-profile business-to-business companies. In 20 years, it has grown from a small Melbourne-based fruit delivery business to now be Australia’s only truly national fruit and milk delivery company, making over 10,000 deliveries a week.
The Fruit Box deliver fresh fruit and milk to Australian business, big and small. It’s a great service that is relied upon to deliver the freshest and best quality all year around. So, with the arrival of Spring there’s a great story to be told about luscious new seasons berries, nectarines, peaches, kiwi fruits…all the fruits that excite the taste buds and signal the end of Winter. Our brief was to highlight this good news story and take advantage of people’s desire to throw off the winter habits and spring into new vitality and healthy eating.
Spring is a feeling as much as a season. So, we created a visual that would capture the colour and vibrancy of the new season. This evocative visual embodied the idea that you could give employees the choice of workplace snacks that would provide a healthy and delicious ‘lift’ as we all head into Spring.
The different illustrations were used to great effect across a range of different media, including DM, social and website, significantly improving on previous campaign activity.